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Insurance 101 · Commercial insurance foundations
Understand the business behind the policy. Learn the players, the coverage lines, and how the pieces fit together in a commercial insurance program.
About the course.
Commercial insurance makes more sense when you can see the business, the loss, and the policy promise in the same story. Insurance 101 brings you into the Producer Lab for cinematic, one-on-one teaching built around the decisions producers actually face.
Each lesson connects a real-world situation to the coverage behind it. You will follow a business, see where a claim changes the stakes, and learn to read the program as a whole instead of memorizing isolated definitions.
Start with a business and the people depending on it. The risk has a face before it has a policy term.
Connect property, income, liability, auto, workers’ compensation, and newer exposures to what the policy can actually do.
Practice asking what is missing, where the pieces connect, and what you need to verify before advising a client.
New to commercial insurance? Start here. Already producing? Use 101 to close foundational gaps, then explore policy language in 102, complex scenarios in 103, or the Master Course for salesmanship and operating practice.
Who it’s for.
New commercial insurance producers and professionals building a foundation in commercial property & casualty.
What you’ll cover.
- The insurance business, its players, and the money
- Property, business income, liability, auto, workers’ compensation, and modern lines
- Reading policies, spotting gaps, and understanding the paperwork
Inside Insurance 101.
15 video lessons. The course is preparing for launch.
- Welcome to the Producer Lab
- The Promise Business
- The Players and the Money
- The Program, Not the Policies
- Property — Pricing the Building That Burns
- Business Income — The Piece That Saves Companies
- Inland Marine and Builders Risk
- General Liability — The Argument Policy
- Auto and Umbrella — Where Pieces Stack
- Workers’ Comp and the Mod — The Scoreboard
- The Modern Lines — Insuring What You Can’t Photograph
- The Gap Map — One Ugly Claim, Whole Program
- Reading a Policy Like a Producer
- The Paper That Moves the Deal
- Fluent. Now What
Step inside a lesson.
A 42-second extract from “Welcome to the Producer Lab.”
Want a head start while 101 takes shape?
The second edition of Total Producer is available now. It gives you the framework for trust, value, communication, and the work of building a producer practice. The book is a separate product and is not required for Insurance 101.
Your copy includes the address for the book-linked color companion guide. Reader registration and guide delivery are being finalized.
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your next step.
Insurance 101 is coming soon. Enrollment is not open yet.
Join the general Academy update list for now. Course-specific enrollment will open here when available.