Enrollment Opening Soon: Total Producer Academy — Join the waitlist for early access and founding member pricing.

The Operating System for Total Producer Mastery

A structured, end-to-end training environment designed to help insurance producers systematically architect the conditions that make winning possible — across prospecting, sales, renewals, and long-term client relationships.

Be first in line when enrollment opens. No noise. No pressure.

The Gap

Blueprints Don't Build Themselves

Total Producer provides the blueprint — how elite producers think about value, leverage, and control. But understanding alone doesn't change outcomes. The Total Producer Academy exists to turn that blueprint into a working operating system — one that governs how you show up, how conversations unfold, and how results compound over time. This is not a collection of tactics. It is a system built for execution.

The Difference

This Is Not Sales Training

Most training focuses on isolated skills — scripts, objections, closes. Those things fail when they aren't supported by structure. Total Producer Academy is built around architecture, not activity.

Instead of asking, "What should I say?" We ask, "What conditions must exist for this to work?"

That shift changes how producers think, sell, and lead.

The Main Course

The Total Producer Main Course

At the center of the Academy is the Total Producer Main Course — a comprehensive 9-module system designed to take producers from framework to field.

1
The Producer Shift
Identity, mindset, and the strategic lens that separates top producers from the rest.
2
Cold Call & Access
Outbound strategy, gatekeeper navigation, and earning the first conversation.
3
Conversation Control
Discovery frameworks, strategic questioning, and leading conversations with clarity.
4
Engineering Value
The Fulcrum of Value in action — positioning that eliminates price pressure.
5
The Objection Lab
Handling resistance with structure, not scripts. Turning objections into opportunities.
6
The Proposal Playbook
Delivering recommendations that close — without pressure, without chasing.
7
The Renewal Machine
Retention strategy, renewal timelines, and expanding relationships over time.
8
Systems & Rhythm
Building the weekly operating rhythm that makes production predictable.
9
Momentum & Leadership
From personal mastery to team leadership. Becoming the fulcrum.
Capstone
The See-Saw Challenge
A real-world application challenge that puts every framework to the test.
The Framework

What the Academy Develops

The Academy is designed around the Five Pillars of Total Producer Competency — the integrated capabilities required for elite performance.

S
Salesmanship
How you position, influence, and close
C
Coverage Knowledge
What you know about policies and risk
I
Industry Expertise
How deeply you understand your client's world
M
Marketplace Awareness
How you leverage carriers, appetite, and cycles
CC
Contractual Competency
How confidently you interpret and apply policy language

When these pillars work together, outcomes stop feeling random.

The Environment

Inside The Producer Lab

The Academy lives inside The Producer Lab — a structured execution environment built for producers who want to apply, test, and refine what they learn.

  • Work through guided modules with slide-based lessons and expert instruction
  • Apply concepts to live accounts through structured Experiments
  • Build a personal Producer Operating System
  • Access the Instruments Panel — scripts, frameworks, templates, and checklists
  • Track progress through the Momentum Tracker
  • Connect with a community of high-performance producers
Progress Levels
Observation
Hypothesis
Experiment
Analysis
Model
Law
Mastery

This is where theory becomes repeatable practice.

The Producer Lab Background Image Placeholder

What You Get

Self-paced inside The Producer Lab on Kajabi. Complete on your schedule.
Coming Soon

Built to Expand With You

Beyond the Main Course, the Academy will continue to expand with focused MiniLabs and Industry Mastery Tracks — designed to deepen capability in specific, high-leverage areas of production.

Coming Soon
1
Coverage Mastery MiniLab
Deep-dive into GL, Property, Auto, WC, Umbrella, and Cyber
Coming Soon
2
The Renewal Machine MiniLab
Turn loss runs into renewal decks that retain and expand
Coming Soon
3
Submission That Sells Itself
Build 5-page submission decision sets that win
Coming Soon
4
The BOR Lab
From discovery to signed Broker of Record letter
Coming Soon
5
Contractual Indemnity & Risk Transfer
Master the contract-to-coverage audit
Coming Soon
6
Vertical Sprint
30-day industry campaigns to secure qualified meetings
Coming Soon
7
Captive & Alternative Risk Structures
Advanced risk financing for sophisticated clients

These are not bonuses. They are advanced environments designed to build authority over time.

Be First When Enrollment Opens

  • First access to enrollment before public launch
  • Founding member pricing (lowest it will ever be)
  • Behind-the-scenes updates as the course is built
  • Early previews of modules and tools
  • Opportunity to shape the curriculum

You'll receive launch notifications, early access information, and occasional updates. No spam. No pressure.

Build the Conditions.
Run the System.

You can't guarantee outcomes. But you can design the structure, clarity, and discipline that make winning far more likely — consistently. That's what Total Producer Academy is built to deliver.

Stay Sharp. Produce Like a Pro.